VApril 2025: A Fresh Start for Smokers – Built on Truth, Support, and Real Change

Every April, something powerful happens in the UK.

Smokers across the country take a deep breath—not from another cigarette, but from a decision to change. That’s what VApril is all about. And in 2025, the campaign feels more important—and more personal—than ever.

Now in its eighth year, VApril is more than just an awareness campaign. It’s a lifeline. A fresh start. A chance to rewrite the story you’ve been telling yourself for years: that you can’t quit smoking.

This year, VApril is putting its energy into what really matters: truth, education, support, and sustainability. Let’s talk about what’s new, what’s working, and how this movement could change your life—or someone you love.

Why This Year Feels Different

If you’re a smoker, you’ve probably heard all kinds of things about vaping. Some of it makes sense. Some of it is flat-out scary. And a lot of it? Simply not true.

In fact, research shows that over half of UK smokers believe vaping is just as harmful as smoking—or worse.

That’s not just a little misunderstanding. That’s a serious roadblock. And this year, VApril 2025 is taking it head-on.

The goal? Clear the air. Give people honest, evidence-backed information. Help smokers make informed choices without fear, shame, or confusion.

Getting the Facts Straight

Vaping isn’t perfect—and it’s not for everyone—but for adult smokers, it’s proven to be a significantly safer alternative to cigarettes.

Public Health England, the NHS, and countless experts agree: vaping is about 95% less harmful than smoking.

So why all the mixed messages?

That’s exactly what this year’s campaign wants to fix. VApril 2025 is focused on education—through simple myth-busting guides, expert interviews, and personal stories that cut through the noise.

One of those experts is Sairah Salim-Sartoni, a health psychologist who’s helped thousands of people quit smoking.

“When people finally hear the facts,” she says, “you can see the weight lift off their shoulders. The guilt fades. And hope kicks in.”

Out With the Old: Time to Go Reusable

If you’ve been using disposable vapes, here’s something you need to know: disposable vapes are about to be banned in the UK—starting June 2025.

Why? Because disposables are:

Bad for the planet.
Easy for teens to get their hands on.
Often full of cheap, questionable parts.

But here’s the good news: reusable vapes are better in every way. They’re:

More cost-effective.
More powerful and customisable.
Much kinder to the environment.

VApril 2025 is helping people make the switch now—before the ban kicks in. Whether you’ve never used a vape or you’re looking to upgrade, this year’s campaign has guides to walk you through it.

Because the last thing you need when you’re trying to quit smoking… is to feel lost.

Real People. Real Change.

Forget celebrity endorsements or flashy ads. What really matters? Real stories.

This year, VApril is shining a light on people who’ve taken that terrifying, amazing first step—and never looked back.

Like Paul Brittain, a research nurse who smoked for 35 years before making the switch to vaping.

“I tried everything—patches, gum, cold turkey. Nothing worked. But with vaping, something just clicked.”

Stories like Paul’s remind us that quitting isn’t just a dream. It’s doable. It’s happening. And it could happen for you, too.

These aren’t perfect people. They’re parents. Nurses. Bus drivers. Students. People who got tired of coughing. Tired of worrying. Tired of waking up and lighting up just to feel normal.

Now, they’re breathing easier. Living longer. And sharing their journey—so someone else might take the leap.

What If Your GP Was on Your Side?

Here’s a question: have you ever talked to your doctor or nurse about vaping?

For a long time, healthcare professionals weren’t always sure what to say. But that’s changing—and fast.

This year, VApril is teaming up with the UKVIA to support healthcare workers with everything they need:

Research they can trust.
Tools they can use.
Language that works.

There’s even a webinar called “Clearing the Air”, created just for GPs, nurses, and pharmacists. Because when a trusted voice says, “Vaping could help you quit,” it hits differently.

Knowing What’s Safe—and What’s Not

With so many vape products on the market, it’s easy to feel overwhelmed. Some are safe. Some are shady. Some are outright illegal.

That’s why VApril 2025 is teaching people how to spot compliant, registered products—and avoid the dangerous knock-offs.

Look for:

UK-registered brands (listed with the MHRA).
Proper packaging and labeling.
Transparent ingredient lists.

Your health matters. The vape you choose should reflect that.

Let’s Talk About the Planet

Smoking hurts your body. Disposables hurt the Earth. But guess what?

Vaping doesn’t have to be wasteful.

This year, VApril is also about sustainability. And if you care about the planet (or just hate throwing money away), switching to a reusable vape is a smart move.

Also Read: Vapril UK: Everything You Need to Know About the Vaping Awareness Campaign

The campaign offers advice on:

Recycling batteries safely.
Disposing of pods and coils.
Choosing long-lasting devices and eco-friendly options.

Because harm reduction shouldn’t just apply to your lungs—it should apply to everything around you, too.

Free Tools, Honest Help

Whether you're thinking about quitting smoking, just switched to a vape, or supporting someone who’s trying—VApril 2025 has your back.

Here’s what’s available right now:

Step-by-step guides for switching.
Flavour finders to make vaping enjoyable.
Advice on nicotine strengths, coil types, and rechargeable kits.
Videos, webinars, and Q&As with people who’ve been through it.
Even special materials for doctors and nurses to help patients quit.

It’s all free. All accessible. All designed with real people in mind.

Visit vapril.org to explore everything on offer.

What’s Really at Stake?

Let’s not sugarcoat it. Smoking kills.

It’s the leading cause of preventable death in the UK. It ruins lives. And it’s addictive in ways that many people don’t fully understand—until they try to stop.

But here’s the thing: quitting is possible.

Every single smoker who switches to vaping:

Reduces their risk of heart disease, cancer, and stroke.
Cuts down their medical costs.
Adds years to their life.
Sets an example for the next generation.

That’s the big picture. That’s why VApril exists.

Your Moment is Waiting

Maybe you’ve tried quitting before. Maybe you’ve failed. Maybe you’re scared to even try again.

That’s okay.

Because this isn’t about being perfect—it’s about progress. About choosing today to do one thing better than you did yesterday.

VApril 2025 isn’t here to judge you. It’s here to help.

So whether you’re ready to quit, just starting to think about it, or want to help someone else make that change—now’s the time.

Share a story. Try a vape. Visit a shop. Talk to your GP. Read the facts.

And most importantly?

Believe that it’s possible. Because it is.